Volkswagen Essay Example | Topics and Well Written Essays - 2000 words

Volkswagen - Essay ExampleFurthermore, Porters Five Forces depth psychology and SWOT analysis is withal conducted with regards to the internal environment of the company. In conclusion, the report proposes two specific recommendations to the dining table of Directors after critically and comprehensively analyzing the strategic emplacement of the work. It is suggested that Volkswagen take immediate measures to further enhance its position in the US which has delivered optimistic performance so far but indicates that further efforts be needed. It is also recommended that Volkswagen continue to explore emerging markets across the globe such as India while maintaining its position in China and Brazil. Table of Contents Executive Summary 2 1.Introduction 3 2. compend of Strategic Position 4 2.1Internal Audit 4 2.1.1Strategic Capabilities 5 2.1.2VRIN ANALYSIS 6 2.1.3Value Chain 8 2.2External Audit 9 2.2.1PESTEL Analysis 10 2.2.2The Five Forces Analysis 12 2.3SWOT Analysis 15 2.3.1TOWS Matrix 16 3.Conclusion and Recommendation 17 1. Introduction Volkswagen is a manufacturer of automobiles originating from Germany its global presence as an automaker extends to various parts of the creative activity henceforth, contributing towards its ranking as the 14th largest company in the world (Forbes 2013). Volkswagen Groups kick is to act as a responsible business and maximize the benefits that it wishes to offer to its customers. By promoting the concepts of sustainability and social certificate of indebtedness the company aims to be the leader in the automotive industry by the year 2018. In nightspot to achieve its objective the company has designed a group strategy to enhance its positioning deep down the market. This strategy extends to all realms of Volkswagen Groups operations, such as sales and human resources. The company aims to amplify its sales per unit to an impressive 10 million automobiles per annum and also boost its pre-tax profit margin to 8% (Volksw agen 2011). An analysis of the companys external and internal environment and factors is imperative to assisting goal achievement. Therefore, for the purposes of this report these factors are discussed at length in the context of Volkswagen Group. 2. Analysis of Strategic Position 2.1 Internal Audit Volkswagen believes in implementing a responsible and accountable risk trouble framework, in order to ensure that its future activities and business operations are not adversely impacted by unforeseeable changes in the companys external environment (Volkswagen 2007). For the purposes of tackling with the unpredictable situation of the industry, the Group Internal Audit holds the responsibility of reviewing and evaluating the risk solicitude measures of the organization. This process of revision is governed by auditors who conduct comprehensive interviews with the management to assess the satisfactoriness of the conclusions with regards to risk management (Volkswagen 2007). The general internal audit of the company conforms to the KonTraG, while, specific audits are conducted by German financial regulatory agency, BaFin to prize the financial department of Volkswagen (Volkswagen 2007). According to the Volkswagen Annual Report (2007), with regards to the governance of procedures related to the controlling function of management all rules, regulations and procedures presiding over the activities within the company are updated online the Group Interna