Case Study 1

Li-Hsien Chen 09/16/12 Case Study 1 The Springfield Nor’ easters : Maximizing Revenues in the Minor League 1. Basically dissect the examination embraced by Larry Buckingham, Nor’ easters Marketing Director. Examine on the off chance that you feel the destinations, questions asked, test picked, and technique used were appropriated and why they were or were definitely not. What sort of inquiries would you have added to the overview and why? 2. â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- What do you consider to be the key discoveries of both the League Sports Association Survey and the exploration review directed by the Nor’easters?Discuss any potential predispositions that may exist. Remark on what Buckingham found out about a forthcoming client profile, valuing, and single ticket versus season-ticket bundles from both. The game advertising research plan that Buckingham attempted to do is efficient particularly in this brief ti meframe stress. Be that as it may, it may not completely achieve and still need some more strides to accomplish the objective. The reason and issue of the examination is straightforward and clear. Buckingham need to realize what number of individuals would come to see and the amount to charge them.There are a significant number of key discoveries that Buckingham can utilize it. As per the League Sports Association Survey, over 73% living arrangements are eager to go to ball game who having a salary going from$22,500 to $75,000. Base on the announcement, Buckingham utilized non-likelihood inspecting strategy. Attempting to concentrate on the most conceivable gathering that turning into the game attenders. I think the issue is just one existing finding and Buckingham simply utilized it as model. I can't help thinking that he attempting to demonstrate the outcome from the past found yet there is no novel or inventive discovering appear.It's a pity that he couldn’t utilize this o pportunity to discover something new and all the more motivating outcome, Because of time pressure and spending thought, Buckingham picked postcard and web review to complete the exploration rather than mail study. In any case, at long last, around only 4% of postcards were come back to the workplace and absolutely 625 reactions (add to web reaction) were arranged is sufficiently not tests for me to settle on basic choice. As per measurement figuring, the certainty timespan is about 94~95% that despite everything can make it increasingly dependable and legitimacy if Buckingham accumulated moreinformation.Blesch noticed that Minor League groups (not at all like Major League Baseball) won-lost records seemed to have little to do with participation; average groups that gave a high amusement esteem frequently had extremely high participation. What Blesch’s note is so right to me since you don't have anything to do with your program and team’s rivalry. It’s all accou ntable for Major League. In some cases, the most beneficial or capable player may get elevate to more significant level of small time groups when they have breakout execution. It’s agile if your group has great possibility and future superstar.But you just can't put all eggs on it. The most effective method to utilize commercial, advancement to pull in neighborhood living arrangements going to games and cause them to trust it would be extraordinary experience regardless of the host group win or lose. Another key finding is how much cash inhabitants are happy to pay for a ticket. Range from $10-$14. What's more, regardless of how modest the tickets are, concession will compensate for it. No under 39% team’s benefit make of concession deals. One MD who Buckingham has conversed with said it even makes the greater part team’s revenue.It appears that Buckingham should give more consideration on concession deals. On the poll, Buckingham can put a few inquiries, simila r to what sort of tidbit, refreshment and food avid supporters would like to have in the games; what sort of trinket and team’s merchandise that fans are eager to get it. It’s about picking up the benefits and fans’ joining in. Posing one inquiry that what amount do fans hope to spend on concession is excessively broad to me. The potential fan base which Buckingham depicted without anyone else is anyone who can appreciate a decent ball game. To increasingly explicit, they should be baseball fans at least.However, 60% of reactions were not baseball fans, 72% of reactions didn’t go to an expert ball games in the previous year which implies most piece of this overview result came out from individuals who truly doesn’t care about tickets cost or new expert baseball crew resulting in these present circumstances city. The outcome might be misjudging and downplayed in light of the fact that individuals who are not baseball fan don’t need to spend e ven one dollar on going to the games. Subsequently, Buckingham better separate distinctive kind of reactions. He can set up value strategy dependent on the esponses which are baseball fans and attempting to discover another approach to seek after the non-baseball fans, such as advancing the element and fun of game not identified with baseball. To do with these â€Å"media consumers† and â€Å"indirect consumers† in sport showcasing idea is give a valiant effort as you can yet don’t hope to get an excess of return of it. 3. â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- Based on your discovering who might you suggest that the Nor’easters target and why? Base on the article, I would state that Family with youngsters age from 5~16 and secondary school (College) understudies ought to be the objective market.Without an uncertainty, the responsibility avid supporters ought to be include in as well. Be that as it may, itâ€℠¢s simple to deal with those devoted fans. It’s about long haul administration and other thought. Then again, to make the new potential games purchasers related the article about evaluating strategy, past two gatherings would be basic. As per the exploration, most piece of ticket purchasers are bunch shoppers as opposed to singular customer. For family, it’s useful for guardians to take their youngsters seeing the expert execution and have great time in the end of the week evening with relative minimal effort contrasted with other entertainment.For understudies, they can spend time with companion and colleagues. Why they wouldn’t select to go to games with sensible expense and helpful transportation (particularly significant factor for understudies. ) Take my own understanding as model, I for the most part went to see my nation proficient ball game I’m a major baseball fan as well as there is extraordinary rebate for understudies. Understudies can have de ep discounted, and take free transport from my school to the arena. As a result of it, we were happy to go to the games even there isn't my upheld group of the matchups.Just experience the games situation and environment. So I would prescribe the Nor’easters to seek after the more expected attenders as they can. 4. â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- What thought should the Nor’easter consider in setting up a valuing strategy? The cost is the factor that the most obvious and adaptable piece of game showcasing. I think there are barely any contemplations that should be include in building up a valuing strategy. Offering more ticket bundles for various sort of shoppers that can pull in more individuals going to games.As I referenced previously, Nor’easter should attempt to think about and do review on understudies, families and school groups’ inclination of ticket cost. Offering explicit ticket bundle ought to b e acceptable approach to concentrate on various particular groups’ shopper conduct. Additionally, extraordinary date of schedule can let individuals ready to burn through cash on entertainment. Small time short A season begins from mid-June through the main seven day stretch of September. There are a few dates ought to be utilized to advance, for example, â€Å"Father’s day† and â€Å"labor day†Ã¢â‚¬ ¦etc.Nor’easters can give an exceptional advancement for nowadays that let Springfield living arrangements have progressively decision on their vacation for festivity. Not just setting sensible value that can contend different games, shifts amusement ought to likewise be checked, for example, Movie, bowling and music show. Realizing why individuals (as baseball fans) pick different exercises over going to games is significant for association to choose the ticket cost. I believe that it’s open door for Nor’easter making more income in the event that they investigate these elements into their evaluating strategy. 5. â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- Design a ticket estimating plan for the Nor’easters first season. Your arrangement ought to incorporate explicit valuing and bundle. Talk about how and why you chose the costs and what bundle you are offering or not offering. Ticket Type| $ per ticket| Note| Regular| | Single ticket| 12| | 5-game ticket | 10| | 20-game ticket| X| Not offering| 38-game ticket| 6| With show off seat and one extraordinary team’s souvenir| Package| | Family plan for single game| 10| $30 for three people with tickets and sausages. Extra can be included for $10 per individual. | Family plan forWeekend| 8| Include two games toward the end of the week. 48 for three people with tickets and franks. Extra can be included for $8 per individual. | Students plan| 10| Only qualify with Students ID cards| Group Sales| 8| 25+ with grown-up group | | 6| 25+ little leaguer or rudimentary school| Special Promotion| | Father’s Day| Free for father who take at any rate one kids or spouse with him| Ladies’ Night| Free for female who take in any event one male with him| Children Day| Every attender individual who age close to 10 get additional sausages and beverage| Labor Day| Every attender get unique supper for celebration|I structure the ticket evaluating plan dependent on the Buckingham’s overview. Despite the fact that there are still some prob

Media Ethics Towards Employing Utilitarianism and Kantian Theory in Examining Practical Ethical Issues

Media Ethics Towards Employing Utilitarianism and Kantian Theory in Examining Practical Ethical Issues In this time of worldwide intuitiveness and outrageous media investigation, genuine circumstances and occurrences of conduct that raise moral issues and good predicaments keep on resonating over all civic establishments on the planet. The job of the media in dispersing data to individuals is army, however emerging moral issues persevere to place this significant establishment in an impact course with apropos issues that must be basically managed for dependable practice (Plaisance, 2009).Advertising We will compose a custom exposition test on Media Ethics: Towards Employing Utilitarianism and Kantian Theory in Examining Practical Ethical Issues explicitly for you for just $16.05 $11/page Learn More These moral issues put into viewpoint the need to depend on philosophical idea to choose the best possible game-plan. It is the reason for this paper to use both utilitarianism and Kantian hypothesis to fundamentally look at some hidden moral issues identifying with the case underneath: The re’s basically no circumstance wherein I’d quit shooting to accomplish something, since I think a film record of a given circumstance is eventually progressively powerful, and has more prominent effect. At long last, it assists more with peopling than if I put down my camera to help out (Bowden, 1987 p. 182) To offer a basic assessment of the above case, it is basic to quickly talk about the two expansive orders of philosophical idea from which utilitarianism and Kantian hypothesis gets from. The primary grouping †teleological morals †include hypotheses which are basically worried about results or outcomes and the ability to create the most ideal choices. These hypotheses are stuck by the reason that morally right choices are those that produce most extreme results (Albarran, 2010). Until this point in time, utilitarianism, with its adage of the best great despite everything offers the best case of teleological morals. The second order †deontological mor als †contain moral speculations worried about the philosophical procedure of showing up at choices dependent on built up standards (Albarran, 2010). These speculations insist that the rightness or misleading quality of an activity or conduct is reliant on that specific activity or conduct and not on the results or outcomes it produces. Deontological morals are best represented in the philosophical works of Kant. Utilitarianism, upheld by such rationalists as David Hume, John Stuart Mill, and Jeremy Bentham, among others, expresses that ethical activities are right to the degree that they will in general upgrade the ‘greatest useful for the best number.’ As a standout amongst other known adjustments of consequentialism, this hypothesis characterizes what is ethically adequate regarding the â€Å"maximization of the net expected utility for all gatherings influenced by a choice or action† (Smart Williams, 1998 p. 83).Advertising Looking for paper on interchang es media? How about we check whether we can support you! Get your first paper with 15% OFF Learn More as it were, individuals should carry on or act in a way that event the most ideal results from their activities (Russo, n.d.). Therefore, satisfactory conduct or activities, as per utilitarianism, ought to be assessed by decides and rules that, if generally followed would prompt the best bliss for the best number. In light of the above depiction, apparently the creator of the case in conversation put together his contentions with respect to utilitarian hypothesis. Without a doubt, he contends that a film record of a circumstance is in the long run increasingly compelling, has a more prominent effect, not referencing the way that it helps more individuals. Basically, the film record will improve the best useful for the best number of watchers the situation that was being shot regardless. Such philosophical idea has genuine moral hints since it consequently implies that it really does n't concern us what sort of conduct or activities we participate in or what our aims are while taking part in them, as long as the results of our practices or activities are commonly positive to the more extensive crowd. As per Russo (n.d.), â€Å"†¦what all utilitarians share for all intents and purpose is that they acknowledge one and only one standard of ethical quality, the rule of utility, which expresses that in the entirety of our activities we should consistently endeavor to deliver the best conceivable equalization of good and evil† (para. 3). This consequently implies when confronted with a decision between two unique blueprints, an utilitarian will consistently expect to choose the one that bears the best in general result or ramification for the lion's share who may be influenced somehow by the activities. In the case, it is plainly clear that the creator would pick the activity that has a more noteworthy effect and assists more with peopling †that of pr oceeding to film as opposed to helping. Once more, this has genuine moral hints expecting that the circumstance he is shooting requests that individuals offer help, for example, a plane conflict. Numerous cutting edge organizations, including the media and equitable establishments, are worked around the guideline of utilitarianism, that is, ‘the end legitimize the means.’ Indeed, activities are made a decision about dependent on the results, not on the destinations, aims or thought processes (Terrall, 2007). All things considered, the individual would be advocated to keep recording since he will undoubtedly accomplish the most ideal results from his activity †that of helping more individuals. To contend along this continuum, be that as it may, is nonsensical since such moves are made more revenue driven directions than for moral contemplations. When assessed under the focal points of moral contemplations, utilitarianism in contemporary foundations, including the me dia, legitimizes the treatment of people as an unfortunate obligation. There emerge genuine moral undertones when people are seen as a way to accomplish a result that is pleasing to the majority.Advertising We will compose a custom article test on Media Ethics: Towards Employing Utilitarianism and Kantian Theory in Examining Practical Ethical Issues explicitly for you for just $16.05 $11/page Learn More In equivalent measure, moral issues emerge if people expect that an activity or conduct is adequate on the off chance that it produces a more prominent whole of good than malicious for all the people who are influenced by such an activity (Russo, n.d.). This, it shows up, is the attitude of the person who keeps on recording since shooting without anyone else will have a more noteworthy effect and will help numerous individuals than helping the circumstance. As of now referenced somewhere else, Kantian hypothesis is solidly established in deontological morals. Kant proposed an unpredi ctable framework that predetermined the obligations supplied upon us as good specialists. As indicated by Plaisance (2009), â€Å"†¦at the center of [Kant’s] framework is the case that our human limit with regards to reason empowers us to know these obligations and that opportunity empowers us to follow up on them (p.8). In that capacity, the establishments of Kantian hypothesis are reasonability and freedom. For Kant, people are limited by commitment to act and carry on ethically as the best way to play out their obligations to other people. It is basic to take note of that by moral activity, Kant implied that people should test and assess their activities by inquisitive in the event that they could be universalized, that is, regardless of whether it would be ethically satisfactory if each individual applied the activities as standard of conduct (Johnson, 2008). It in this way follows the person in the recording guarantee would have first halted to consider on the off chance that it was pleasant for everybody to keep shooting the emerging circumstances instead of helping. Indeed, he would have never at the primary spot been so certain to state that ‘there’s basically no circumstance wherein I’d quit recording to do something†¦Ã¢â‚¬â„¢ since he was not in a situation to know or judge if such an activity could be universalized to others in comparative calling or circumstance. This shows why Kant was so exacting on soundness and freedom. In a theoretical circumstance, state an auto collision where individuals are caught inside the vehicle, a Kantian supporter would have contemplated out to initially stop recording and help. On the off chance that the circumstance was not excessively genuine, a Kantian adherent would have ventured to begin shooting the circumstance. Here, the Kantian hypothesis shows up more morally satisfactory. Kant figured the well known ‘categorically imperative’ state, inferring obligation n o matter what (Plaisance, 2009). This standard requests compliance and center good commitments that all people must meet. Therefore, Kant was of the sentiment that people are claimed regard not in light of their callings or individual positions, however for the explanation that they are individuals with capacity to reason.Advertising Searching for article on correspondences media? How about we check whether we can support you! Get your first paper with 15% OFF Find out More As indicated by Plaisance (2009), â€Å"†¦this widespread good commitment necessitates that we treat people as finishes in themselves and never woefully as a way to achieve different objectives or wants we may have† (p.9). In equivalent measure, the logician was of the conclusion that profound quality was primarily about thought processes. To him, intentions are the premise of activities and these, not results or outcomes †ought to be the reason for morals. Back to the recording guarantee, it is eagerly evident that the individual utilize the methods (circumstances) to accomplish the finishes (having a more noteworthy effect and helping more individuals). The Kantian hypothesis, nonetheless, is evident that the people ought to be seen and treated as the finishes in themselves and never painfully as means. Here, the basic moral issue is that utilitarianism, its maxim of accomplishing the

Why You Should Use Essay Samples For High School Students

Why You Should Use Essay Samples For High School StudentsThere are many different types of essay samples you can find online. A good one that I came across was a computer generated work. I have no idea why they included this but it is a nice look.The best part about the essay samples that I have read is that you can customize them to fit the needs of your class. This is really great because you don't have to worry about making mistakes or not knowing the correct answers to the questions on the test. It's up to you how you wish to go with the software.I would say that the software is really helpful for students who took a large amount of notes in high school. They have more time and not to mention they can get a grade that way. They will probably take an English writing course in college.The essay samples are really good and they come in many different forms. You could get something for your college course, either in essay form or as a normal paper. This is great because the computer is pretty much built to take a lot of notes. They also come with other functions such as grading and chat.If you are taking a good amount of courses then you may find that you will need to purchase a copy of the software. There are many different versions on the market today. They may cost a little bit more than others but if you are serious about getting the grades you need then you will want to spend the money.One of the advantages that you can find with the essay samples is that you can do everything yourself. This is nice because you don't have to go anywhere to get the proper essays. There are also different ways to enter the essay.Most students like to keep things pretty neat and organized so they like to buy the software that allows them to input a number of different things. They can also use the calculator so they can figure out the problems in their own way. The manual for the software comes with a lot of information about how to use it.You can get a good software if you a re serious about getting the grade you want. Get the software that is the most affordable and will work for you. There are other types out there but if you want something that is going to be as effective as you want to check out the essay samples professional version.

Compare And Contrast Dark Romantic And Transcendentalism

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Essay Workplace Violence in Nursing - 890 Words

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Strengths And Weaknesses Of Gang Involvement - 1804 Words

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Examples of positive turning points include, being in a prosperous and happy marriage, getting a good job, or doing well in the military. There are also negative turning points such as becoming an active member of a gang, losing a family member, or going through a near death experience (Siegel, 2013, p. 304-305). The creators of the life course theory understand that people go through changes during their lives. This recognition of life change makes the theory strongRead MoreTrends in Policing1627 Words   |  7 PagesThe public is encouraged to partner with police in these efforts through neighborhood watch programs. This allows the public to watch over a certain area since officers can’t always be there. Community-Oriented Policing has many, strengths and only few weaknesses. COP adopted a more responsive approach to the public desire of a different manner of policing; therefore there was a citizen to police interaction which has helped in problem solving. This has been enhanced by the reintroduction of theRead MoreResearch On The Causes And Correlates Of Delinquency937 Words   |  4 Pagesstrong involvement between peers and one’s behavior. We see this as well in the Rochester study. The findings of these three different locational longitudinal studies that were administered â€Å"produced nearly identical findings about the disproportionate violent behavior of chronic offenders† (Lozada 2016). This explains to us how deviant behavior correlates in high risk neighborhoods. Some of the common findings within the studies were that children raised with poor parenting and less involvement inRead MoreCartel and the Cocaine Industry Essay1083 Words   |  5 Pagesreaches the US by numerous routes - by air, by sea, but mostly over land by Mexico. Once the cocaine reaches the United States, Cali has makes use of its distribution network to deliver the drugs wholesale to the retailers, typically ethnic crime gangs. The Cali cartel is similar in its methods with many of the Mexican cartels. Cali and the Mexican cartels are both a threat to the U.S. and most of these groups are no longer operating. The following will show how they are similar to each otherRead M oreYouth Crime Essay3259 Words   |  14 Pagesï » ¿ Youth Gang Involvement MET CJ/631—Youth Crime Problems Boston University Dr. Frank Carney April 20, 2013 Abstract Within the United States, youth involvement in gangs has become a serious problem for the future safety and security of the United States. The following thesis explores the growing problem of youth involvement in gangs and attempts to understand the growing trend by exploring historical facts and figures, policies and programs. Within the last

Poetry connected to moments in life Essay Example For Students

Poetry connected to moments in life Essay Poetry is the flamboyant description of life and love, in where every poem uses techniques to portray the emotions and feeling of the story. They can describe the ultimatum or the pinnacle of somebody life, to the horror and the hopelessness of life at the lowest. Many people over history have used poems to describe moments in their life, from heartbreaking love, to utmost disgust, to true happiness in their life. Love, hate, sympathy, fear, and disgust are strong emotions and are the common epics of poems, whether that be at themselves, or a loved one, or even a moment in, life that has been captured in life. Christian Rosettes, the author of the sonnet Remember, describes and creates and image of somebody who is longing for her existence to be remembered by the people she loves, in fear of being removed from existence, but changes the pace of the poem in the last six lines, as if she realizes that to remember her passing would cause her loved ones grief and heartbreak, and tries to console her family with her selflessness n deciding that she would rather they forgot her in order to be happy. The use of emotive language, and the use of personification of the silent land, describes her view and image of death, being gloomy, cold, and quiet, forever. The monologue of her asking to remember the plans shared or memories of her is like she is begging not to be forgotten, and the assonance sets the tone to a gloomy melancholic mood similar to people at a funeral. This poem captures the moment of somebody dying, and the fear of being gone forever, and not even existing in the memories of people, ND finally getting over that feeling, in realizing that it would cause pain and grief in remembering her death. Poetry can also capture the highest moment in a persons life such as being in love, or being above the rest of the mundane world as shown in the poem High Flight John Image, the man behind High Flight, describes the grace of flight and is trying to explain a message without the use of voice. It is the most famous and aviation poem. Image was trying to explain how he felt when he was flying high above the land. Using alliteration and Juxtaposition in Burning Blue is used to describe how burning is hot, while blue the color is cool and calm. The pace in line nine stops halfway with a comma, to indicate the narrator has paused during the beginning of his idea. It keeps the reader waiting for the next idea while he describes the atmosphere and feeling in the sky. Line two tells us of Image soaring through the sky and really loved it, and repeats in line eight when Image says eager craft, through footless halls of air, he is indeed describing the aircrafts eagerness, and the moment in his life, featured and frozen in time, for the people to understand. These poems describe a moment in time in somebody life, and the feelings and emotions that are too strong to hold to oneself and keep it as a secret. They both capture the moment, using a range of poetic techniques to turn what a bland event in life into a moment that could be special. High flight shows the brilliance and ones love of flying and for aircraft whilst Remember shows the despair of dying and the realization of the insignificance her individual persons existence compared to the world.

A Very Short History of Tanzania

A Very Short History of Tanzania It is believed that modern humans originate from the rift valley region of East Africa, and as well as fossilized hominid remains, archaeologists have uncovered Africas oldest human settlement in Tanzania. From around first Millennium CE the region was settled by Bantu speaking peoples who migrated from the west and north. The coastal port of Kilwa was established around 800 CE by Arab traders, and Persians similarly settled Pemba and Zanzibar. By 1200 CE the distinctive mix of Arabs, Persians and Africans had developed into Swahili culture. Vasco da Gama sailed up the coast in 1498, and the coastal zone soon fell under the control of Portuguese. By the early 1700s Zanzibar had become a center for the Omani Arab slave trade. In the mid 1880s, the German Carl Peters began exploring the region, and by 1891 the colony of German East Africa had been created. In 1890, following its campaign to end the slave trade in the region, Britain made Zanzibar a protectorate. German East Africa was made a British mandate after World War I, and renamed Tanganyika. The Tanganyika African National Union, TANU, came together to oppose British rule in 1954 they achieved internal self-government in 1958, and independence on 9 December 1961. TANUs leader Julius Nyerere became prime minister, and then, when a republic was proclaimed on 9 December 1962, he became president. Nyerere introduced ujamma, a form of African socialism based on cooperative agriculture. Zanzibar won independence on 10 December 1963 and on 26 April 1964 merged with Tanganyika to form the United Republic of Tanzania. During Nyereres rule, the Chama Cha Mapinduzi (Revolutionary State Party) was declared the only legal political party in Tanzania. Nyerere retired from the presidency in 1985, and in 1992 the consitution was amended to allow multi-party democracy.

Biography of Architect Norma Merrick Sklarek

Biography of Architect Norma Merrick Sklarek Architect Norma Merrick Sklarek (born April 15, 1926 in Harlem, New York) worked behind the scenes on some of the largest architectural projects in America. Notable in architectural history as the first Black American woman registered architect in New York and California, Sklarek was also the first Black woman to be elected to the prestigious Fellow of the American Institute of Architects (FAIA). In addition to being the production architect for many high-profile Gruen and Associates projects, Sklarek became a role model to many young women entering the male-dominated architecture profession. Sklareks legacy as a mentor is profound. Because of the disparities she faced in her life and career, Norma Merrick Sklarek could be sympathetic to the struggles of others. She led with her charm, grace, wisdom, and hard work. She never excused racism and sexism but gave others the strength to deal with adversities. Architect Roberta Washington has called Sklarek the reigning mother hen to us all. Others have called her The Rosa Parks of Architecture. Fast Facts: Norma Sklarek Occupation: Architect  Ã‚  Ã‚  Also Known as: Norma Merrick Sklarek, Norma Merrick Fairweather, Norma MerrickBorn: April 15, 1926 in Harlem, New YorkDied: February 6, 2012 in Los Angeles, CaliforniaEducation: B.Arch. from Columbia University’s School of Architecture (1950)Architecture with Cesar Pelli: San Bernardino City Hall (1972) ; Columbus Courthouse Center in Indiana (1973); Pacific Design Center in California (1975); The U.S. Embassy in Tokyo, Japan (1978)Key Accomplishments: As a Black female, Sklarek became a well-respected project director and educator within the white male dominated field of architecture.Fun Fact: Sklarek been called The Rosa Parks of Architecture East Coast Years Norma Merrick was born to West Indian parents who had moved to Harlem, New York. Sklareks father, a doctor, encouraged her to excel in school and to seek a career in a field not normally open to females or to Americans of color. She attended Hunter High School, an all-girls magnate school, and Barnard College, a womans college associated with Columbia University, which did not accept women students at the time. In 1950 she earned a Bachelor of Architecture degree. After receiving her degree, Norma Merrick was unable to find work at an architecture firm. After being rejected by dozens of firms, she took a job at the New York Department of Public Works. While working there from  1950 to 1954 she studied for and passed the grueling, week-long series of tests to become a licensed architect in New York State - on her first try. She was then in a better position to join the large New York office of Skidmore, Owings Merrill (SOM), working there from 1955 until 1960. Ten years after earning her architecture degree, she decided to move to the West coast. West Coast Years It was Sklareks long association with Gruen and Associates in Los Angeles, California where she made her name within the architecture community. From 1960 until 1980 she used both her architectural expertise and her project management skills to realize the many multi-million dollar projects of the large Gruen firm - becoming the firms first female director in 1966. Sklareks race and sex often were marketing detriments at the time of her employment with major architectural firms. When she was a director at Gruen Associates, Sklarek collaborated with Argentina-born Cà ©sar Pelli on a number of projects. Pelli was Gruens Design Partner from 1968 to 1976, which associated his name with new buildings. As Production Director, Skarek had immense responsibilities but was rarely acknowledged on the finished project. Only the U.S. Embassy in Japan has acknowledged Sklareks contributions - the Embassy website stated that The building was designed by Cà ©sar Pelli and Norma Merrick Sklarek of Gruen Associates of Los Angeles and constructed by Obayashi Corporation, as straightforward and matter-of-fact as Sklarek herself. After 20 years with Gruen, Sklarek left and from 1980 until 1985 became Vice President at Welton Becket Associates in Santa Monica, California. While there, she directed the construction of Terminal One at Los Angeles International Airport (LAX), which opened in time for the 1984 summer Olympic games in Los Angeles. In 1985 she left Welton Becket to establish Siegel, Sklarek, Diamond, an all-woman partnership with Margot Siegel and Katherine Diamond. Sklarek is said to have missed working on the large, complicated projects of previous positions, and so she finished her professional career as Principal at the Jerde Partnership in Venice, California from 1989 until her retirement in 1992. Marriages Born Norma Merrick, she was married three times. She is also known as Norma Merrick Fairweather, and her two sons are Fairweathers. Sklarek was the name of Norma Merricks second husband, architect Rolf Sklarek, whom she married in 1967. It becomes understandable why professional women often keep their birth names, as Merrick changed her name again in 1985 when she married Dr. Cornelius Welch, her husband at the time of her death. Quote In architecture, I had absolutely no role model. Im happy today to be a role model for others that follow. Death Norma Sklarek died of heart failure at her home on February 6, 2012. She lived with her third husband in Pacific Palisades, an affluent residential area of Los Angeles, California. Legacy Sklareks life has been filled with many firsts. She was the first Black woman to be licensed as an architect in New York (1954) and in California (1962). In 1959, Sklarek became the first Black woman to become a member of the American architects national professional organization, the American Institute of Architects (AIA). In 1980, she was the first woman to be elected a Fellow of the AIA (FAIA). Its notable that in 1923 Paul Revere Williams became the first Black architect to become a member of the AIA, and he rose to become a Fellow in 1957. In 1985, Norma Sklarek helped establish and managed the California firm Siegel, Sklarek, Diamond, one of the first woman-owned and operated architectural firm. Norma Merrick Sklarek collaborated with design architects to transform building ideas from paper to architectural realities. Design architects usually receive all the credit for a building, but just as important is the production architect who sees the project to completion. Austrian-born Victor Gruen has long been credited with inventing the American shopping mall, but Sklarek was ready to carry out the plans, making changes when necessary and solving design problems in real time. Sklareks most significant project collaborations include City Hall in San Bernardino, California, Fox Plaza in San Francisco, California, the original Terminal One at the Los Angeles International Airport (LAX) in California, Commons - Courthouse Center in Columbus, Indiana, the Blue Whale of the Pacific Design Center in Los Angeles, the U.S. Embassy in Tokyo, Japan, Leo Baeck Temple in Los Angeles, and the Mall of America in Minneapolis, Minnesota. As a Black American architect, Norma Sklarek more than survived in a difficult profession - she thrived. Raised during Americas Great Depression, Norma Merrick developed an intelligence and tenacity of spirit that became an influence to many others in her field. She proved that the architecture profession has a place for anyone willing to persist at doing good work. Sources AIA Audio Interiew: Norma Merrick Sklarek. aia.org/akr/Resources/Audio/AIAP037892?dvidrecspecAIAP037892Bellows, Layla. Norma Sklarek, FAIA: A Litany of Firsts that Defined a Career, and a Legacy. AIA Architect. aia.org/practicing/AIAB093149Beverly Willis Architecture Foundation. Norma Merrick Sklarek.  bwaf.org/dna/archive/entry/norma-merrick-sklarekBWAF Staff. Roberta Washington, FAIA, Makes A Place, Beverly Willis Architecture Foundation, February 09, 2012. bwaf.org/roberta-washington-faia-makes-a-place/National Visionary Leadership Project. Norma Sklarek: National Visionary. visionaryproject.org/sklareknorma/U.S. Department of State. Embassy of the United States, Tokyo, Japan. http://aboutusa.japan.usembassy.gov/e/jusa-usj-embassy.html

Do you agree or disagree with the author go either way it does not Essay

Do you agree or disagree with the author go either way it does not matter to me - Essay Example It has captured the attention of other countries including the United States in labor force and technology. There is no doubt that China has the most sophisticate technologies and the fastest economic growth than any other state across the globe. It is also evident that China has strong military forces. Despite all these factors, I disagree with Gifford that China is the future super power. According to Uckert (1995, p. 9), China still face some major problems that hinder her from achieving this huge goal. This has been evident in the market since most of China’ economy has been continuously state owned. These state owned enterprises employ only one third of the urban Chinese workforce while about half of the enterprises run by the state are unprofitable. Although the Chinese government understands the situation, they are reluctant because they fear it will cause unemployment and social unrest. Second barrier is the population, which lowers its per capita income. To measure the economy of China, it will have to span a larger population which also affects its Gross Domestic Product (GDP). Currently, the world GDP is growing at s rate of 4.5 %. The normal china’s economy currently is $3.2 trillion for it to lead every state it means that it has to grow at 11% continuously for 22 years which may not be possible because it has never grown beyond 10%. In addition to this, high population leads to unemployment and also forces the government to divert its investments to non productive sectors like housing consequently affecting its economic growth. Apart from that, it also leads to frequent distortion of price commodities, corruption and limited government revenues. All these factors are not indicators of future super powers. Currently, the relationship between the state and the society in china is not healthy due to unequal distribution of resources. There is great disparity between wages and standards of living among the Chinese citizens,

Legal and Ethical of Business - IP 5 Research Paper

Legal and Ethical of Business - IP 5 - Research Paper Example This paper will research and comparatively analyze the challenges faced by McDonalds and Starbuck in India and China respectively. McDonald’s got engaged into the Indian market in 1996. This entry was in a form of a joint venture between local restaurants in both western India and northern India. This entry was expected to increase the customer base for the company. Having used the local partners, McDonald was sure to have little if any resistance in the industry. This is because it was expected that the taxes and duty issues related to foreign companies would be relatively affordable. Whereas this was not far-fetched, several other challenges became of greater concern. First, the political system in India is not so friendly. Even with the local support, the government still find loopholes to overtax the foreign entities even when partnered. The brand duty is exorbitant, and all profits are taxed for foreign firms (Chari, 2013). Further, violent destruction of hotels was also witnessed as fueled by the politicians and community leaders. For Starbuck, the political system in China is more strict but relatively transparent. From the beginning, industries and activities are either encouraged, restricted or prohibited. Establishing a business, therefore, requires initial certification (Gaff, Choy, & Chan, 2012). Following 2008 poisoned milk scandal, China has enacted more stringent laws on food and beverages companies and Starbuck almost got kicked out of the country only a few years since its entry. This contributed greatly to the loss of competitiveness in the global luxury markets especially in the large cities in China. However, the management sought to reverse this situation by partnering with real estate agencies in the country to establish shops in cheaper locations and closer to people’s residential areas. Socially and ethically, McDonald had a variety of challenges. The

Personal statement for PhD in forensic science Essay Example for Free

Personal statement for PhD in forensic science Essay My interest in Forensic Science was developed primarily in my undergraduate years and was strengthened during the initial stages of my Master’s Degree in Molecular Biology. While I was still working on my undergraduate degree, I became fascinated with chemistry and how the science can be used in many practical applications for a variety of industries. What captured my attention the most is how using current science and technology, specialists are able to determine details of a crime scene that can be effectively used to solve the crime. This realization brought about by many experiences both in and out of the classroom gave me the interest to study Forensic Science. When I entered into graduate school, I chose Molecular Biology as my major primarily because it is highly connected with the chemical and biological applications to Forensic Science. True enough, the work that I have done so far in my degree has strengthened my conviction to become a forensic scientist. As a student, I believe that I have the prerequisite knowledge and academic dedication to obtain a doctorate degree in a science that is a direct application of my previous educational background. My background knowledge as evidenced in my transcripts includes extensive work on chemistry, biology, and academic research with courses that contain detailed laboratory work using procedures that are parallel with some components of those being used in Forensic Science today. Thus, I have strong proficiencies with different equipment used in the laboratory and am perfectly capable with working in a demanding laboratory setup. My academic records would show that I am a very diligent student who strives to achieve excellence in any academic endeavor. Aside from this, I also have the dedication necessary in conducting rigorous research which is not only a requirement for any doctorate degree but a strong essential for a PhD in Forensic Science in particular. I am aware that Forensic Science entails much work in gathering information and processing them in order to obtain the required output and this process is very familiar to me. I have conducted various research projects in the past and have a consistent track record of being able to synthesize complex ideas into meaningful analysis that can effectively reflect current trends and developments. In Forensic Science, my interests in particular are DNA finger printing and analysis of evidence. As early as now, I have read extensively on both areas and am determining possible relevant contributions that I can make in my dissertation on a topic related to those said interests. M readings have made me familiar with the areas and gave me insight on what are the concerns of the science at the moment that need to be adequately addressed by academic research. This demonstrates how sincere my intention is to finish a postgraduate degree in Forensic Science. I am certain that I am adequately prepared and fully capable to take on and complete a doctorate degree in Forensic Science. I have a strong educational background with experiences that are highly related to my intended major and I have developed effective learning and research skills that are essential to completing the degree. There is no doubt that I will be able to make significant contributions in this body of science as a researcher and make use of knowledge gained in completing this degree as a forensic scientist in order to aid law enforcement in solving crimes in the interest of upholding justice and maintaining societal order.

The Naturalist Ideas Essay -- Literary Analysis, Societal Structures

Important aspects of naturalism are the ideas that people are essentially animals responding to their basic urges without rational thought, and the insignificance of man to others and nature. In The Jungle, Sinclair portrays Jurgis as a man slowly changing into animal as well as a man whose actions are irrelevant to the rest of the corrupt capitalist world of Chicago in order to show the reader the naturalist ideas of the struggles between man and society. Jurgis's struggle between human thought and animalistic tendencies are evident in several major events in the book. In the beginning of Jurgis's life in Chicago, he can disregard most of the obstacles thrown at him by the corruption of man and keep his rational thinking dominant of his animal-like instincts. However, when Jurgis finds out that Connor has violated, harassed, threatened, and raped his wife Ona, he reached his breaking point. Jurgis was so overwhelmed with rage, he reverted back to his primal instincts and "sunk his teeth into the man's cheek" (153). We again see Jurgis "animal instincts" when he escapes from the city and lives in the countryside from a while. He has given up on being rational and has resorted to use his survival instincts like stealing and scavenging to survive. Sinclair shows us how these instincts will not help us survive in the end. Whenever Jurgis behaves like an animal, he is punished in some kind of way like an animal. When he attacks Co nnor, he is sent to prison and when he is in the rural area, he does not get any money to help him survive. Moreover, Jurgis does everything he can to help his family and himself survive, but regardless of his actions, the corrupt society plows through him without remorse or regret. Jurgis's op... ...te the flawed example of muckraking by The Jungle, the main reason for the use of muckraking was and still is an effective way of revealing the corruption of politics and businesses. Although The Jungle may not have served Sinclair purposes for social reform, it brought reform to the way food is handled. Without the enlightening view of the meat-packing business, even if false, the Meat Inspection Act and the Pure Food and Drug Act may never have been created. We still see examples of muckraking today from Morgan Spurlock's Super Size Me to magazines like People, Time, Cosmopolitan, and National Geographic. Muckraking is one of the few ways that the average person can find out about information quickly and easily. In certain cases, it even connects the nations together in order to fight a common enemy, whether it is political, social, natural, or supernatural.

Winston Smith ~ Character Outline

Katie Kukay Wednesday Sept. 10 OutlinePd. 9 Winston Smith From 1984 by George Orwell Thesis: Winston Smith is an average man living in totalitarian-ruled London, where he must fight to keep control of his own thoughts and his own mind. I. Winston shows his rebellious side early in the book. A. He illegally writes in a diary, writing DOWN WITH BIG BROTHER multiple times. B. At Two Minutes Hate, he tells us his actual thoughts on the society he lives in. C.He is certain the Party member O’Brien is also a part of the rebellion. II. He falls in love with Julia. A. Julia secretly passes Winston a note the reads I love you. B. Winston and Julia start a love affair, which would result in death if they were caught. III. O’Brien betrays Winston and Julia. A. O’Brien tells Winston that he is a part of the rebellion too. B. O’Brien is soon revealed as a member of the Party, pretending to be against the Party in order to trap Winston and Julia. C.Winston is sent to th e Ministry of Love. IV. Winston learns to accept the Party’s ways. A. O’Brien tortures Winston, and Winston gives away all his secrets. But he does not betray Julia. B. O’Brien realizes Winston still has not betrayed Julia, so he sends him to the dreaded Room 101. C. In Room 101, they use Winston’s worst fear, rats, to break him. He finally betrays Julia, and they let him go. V. Winston no longer has any rebellious thoughts. He loves Big Brother, and no longer loves Julia.

Challenges in The Negro Artist and the Racial Mountain by...

In the words taken from the essay â€Å"The Negro Artist and the Racial Mountain,† Langston Hughes offers insightful statements that verge on the boundary of being, in a sense, challenges. He is directly confronting the implicit wariness of social stratification in that he dismisses the societal need for humans to conform and to adopt personalities and views for themselves that are significantly molded by the outside world. Langston Hughes is saying that humans, no matter their circumstance or origin, have the capacity and the duty to act according to their unique inclinations and perceptions. It is the differences in the world that empower and stimulate change and innovation, and African Americans should not feel that they are excluded from the power to inspire change with their individuality solely because of their different skin color. The situation should be, according to Langston Hughes, quite the opposite. Those who are dedicated to the written word, specifically poets, traditionally have not been constrained by what society will think of their writings; they write for themselves and for the purpose of assisting others in being able to understand—that is, if they wish to open themselves to understand—how they, the writers, feel and see the world, and how they are unique. 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